First impressions count, the power of a logo is immeasurable. So easily & frequently done wrong but with careful consideration and powerful execution it has the ability to slingshot your brand in to success.
We always start the process of designing a logo for our clients by understanding them and what they do. This puts us in good stead to ensure the brands values are captured in what we create.
Performance focused workshop based in South Wales. Providing Upgrades, Tuning, Wiring, Alignment & Corner weighting and Full Rolling Road Services.
After already working with DMS on their conventional automotive services branding, they approached us to compose a new logo and brand spin off for their performance arm, DMS Performance. The trick here was to tie in the existing branding for continuity, whilst allowing the performance arm to have its own distinct identity.
The logo is made up of carefully detailed custom lettering with an interweaving dyno-graph line illustrating the increase in performance cars will see after visiting the shop. The logo was offering in fully detailed specification as well as multiple simplified variants suitable for all sorts of applications.
A bespoke logo mark for an elite group of alumni from Rajagiri University in India.
Abraham from the Rajagiri Old Students Association approached us requiring an integral logo to represent the elite group of alumni. The most important factor was to capture the values of the group within the logo itself such as strength, foundations, trust, growth and interconnectivity.
After working through tens of concepts, together we settled on a design that featured a graphical representation of tree roots which inherently capture many of the values stated in the initial brief. The roots not only intertwine with themselves, they also integrate in to the initials of the group further enhancing the bond and connectivity of the association.
When you’re dealing with doggie types, of course they are going to want their own dog in their logo, so that’s exactly what we did!
This logo created for Woof & Go features the clients own blonde springer gleefully popping its head out of a bath, mid-wash. The final design didn’t stray too far from the original pencil sketch as it felt balanced, bouncy + captured the character of the dog straight away. The sketch came to life in vector format with clean lines and bright colours used throughout.
This design was supplemented with other design assets such as business cards, flyers, brochures + banners allowing the client to start her new business with a bang!
This organisation competes in dog agility with the rare Belgian Shepherd Dog breed.
The team wanted to capture the elegance of the breed when leaping through the air so this was our main objective. When trying to achieve movement in a design, there’s nothing more organic than the motion of hand on paper so this is where we started, creating a host of sketch concepts which were offered to the client for critique.
The successful design was developed digitally with emphasis on clean curves and real motion whilst maintaining the distinction of the Belgian Shepherd Dog. The client was truly thrilled with the results and has the design embroidered over all of their kit which is shown off on the world stage.
The infamous Glastonbury Festival in Somerset, England were in need of a creative way to stop festival goers from peeing on the land and in turn polluting the soil.
Commonly, punters would urinate on fences and in hedgerows so signage placed at head height in these locations would at least get noticed. With the site the festival is held on being a dairy farm, we thought it be apt that the cows tell the punters not to wee on their home so we created this cow character! The cow is pointing at the culprit saying “If ya pee, there will be no Glastonbury”. A cheeky rhyme instilling guilt in to the wee’er in a comical way.
We also chucked on ‘Kanye Glasses’ seeing as Kanye West was playing that year!
